Growth Driven

What Is Lead Generation in Digital Marketing?

February 08, 2022 Edwin
Growth Driven
What Is Lead Generation in Digital Marketing?
Show Notes

What Is Lead Generation in Digital Marketing?
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Four Steps

1. Use Paid Ads. 

Google, Facebook, Instagram, and TikTok can provide a direct means to reach and engage your ideal audiences. Seasoned B2B marketers focus on the quality of the lead they attract. They do this by working to understand their buyer persona and ensure that their content resonates deeply with their ideal customer.

2. Create “Gated Content” Pieces And Promote Them. 

One way to ensure that you attract quality leads is to create gated content. Gated content is valuable pieces of content that are related to the business goals of your prospect. This content can be anything- white papers, ebooks, case studies; give it a clear and captivating title that tells a prospect precisely what they will gain when they download your content. Since the content is gated, prospects who want access will have to fill in the lead capture form. 

3. Host Events. 

Hosting a webinar, workshop, or conference to interact with your ideal customers gives you the chance to capture their contact information when they register for the event.

4. Promote your gated content and events on social media. 

Social media is where hundreds of millions of people actively engage brands daily. Your ideal prospects are on social media, and your job is to find and display your lead magnets (gated content and event registrations) to them and watch the right prospects convert. With social media platforms like Facebook, Instagram, LinkedIn, and TikTok, you can access powerful ad targeting tools that let you segment and reach particular audiences. Successful B2B markets use paid Facebook and Instagram ads to drive traffic to their gated content.

Since loyal customers are the lifeblood of any successful business, lead generation is a top priority for ambitious brands that want to grow.

In digital marketing, lead generation is the process of identifying, attracting, and transforming online users into prospects for a business. 

Digital Marketing utilizes online channels, tactics, and strategies such as email campaigns, paid social media ads, or even offering downloadable content through a landing page.

The strategies of lead generations typically involve using content in various forms to increase brand awareness and interest in a brand’s products or services. 

Further, Digital Marketing averages the power of a CRM and additional content to nurture the leads interested in your business and nudge them towards taking purchase actions. 

The use of paid, retargeting ads on Google and social media platforms is also another method to create omnipresence in front of those sales leads.

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