Building Brand Trust: How To Build It and How To Keep It
Building and keeping brand trust is important now more than ever as consumers have shifted how and why they do business with certain brands. If you want to stay relevant, then try incorporating some of these ideas into your practices, processes, and communications.
1. Master the Art of Communication: Become an Articulate Beast
2. Be Consistent In Everything: Communications, Service, and Response
3. Transparency Wins
4. Provide Social Proof
5. Fairness Wins
6. Going Beyond "Good Service" - Provide Hospitality
Brand trust is the “new marketing currency” according to Forbes, implying consumers who trust a brand are more likely to do business with the brand. It goes beyond traditional motivators like price or discounts — brand trust is a long-term approach to building stickiness with consumers, so they will stay with the brand over a greater period of time.
In fact, a report from Edelman shows consumers are more than twice as likely to stay loyal to a brand they trust, even in the face of disruption. They are more likely to be the ones who advocate for and defend the brand as well.
Make no mistake about it: a recognizable and loved brand is one of the most valuable assets a company owns.
According to a Nielson survey, 59% of consumers prefer to buy new products from brands familiar to them.
As a small business, you may be competing against big brands with devoted customers and unlimited marketing budgets. That’s why you have to find ways to stand out—with a solid brand building process of your own.