Growth Driven

How To Improve Local SEO - Become The “Digital Mayor”

February 25, 2021 Edwin
Growth Driven
How To Improve Local SEO - Become The “Digital Mayor”
Chapters
Growth Driven
How To Improve Local SEO - Become The “Digital Mayor”
Feb 25, 2021
Edwin

How To Improve Local SEO - Become The “Digital Mayor”
https://virtualcmo.expert/

The term “digital mayor” was made famous by Gary Vaynerchuk, an online marketing leader, as he spoke at the Inman Connect Conference in the summer of 2016. 

This concept, applied to your market, can exponentially improve your local SEO and online marketing results.

Whether you’re already focused on a specific neighborhood or you’re planning to target a specific area in the future, getting a vision for becoming a “digital mayor” is a necessary first step to becoming the go-to expert for your area.

Whether you’re already focused on a specific neighborhood or you’re planning to target a specific area in the future, getting a vision for becoming a “digital mayor” is a necessary first step to becoming the go-to expert for your area.

In order to become more effective digital marketers, agents and brokers must develop this same depth of community knowledge and use it to market their listings and services.
Once you identify a target neighborhood or area, then you can start thinking about how you can own the area digitally. Do some research, really get to know what it’s like to live, work, and play there. And share that information online. Work to establish yourself as a digital mayor: the online, go-to, local information source for prospective

Create daily content about the 20-mile radius around the area where you’re doing business. 
Review the establishments in your area (restaurants, coffee shops, etc.)
Put out a daily piece of content featuring a local school
Interview the individual teachers
Find the stories tucked away around the neighborhood, and all the iconic things that make your area what it is (and create content that tells those stories!)
Review every single local shop and business
Interview people who have lived in the neighborhood for 50 years

How To Improve Local SEO - Become The “Digital Mayor”

Show Notes

How To Improve Local SEO - Become The “Digital Mayor”
https://virtualcmo.expert/

The term “digital mayor” was made famous by Gary Vaynerchuk, an online marketing leader, as he spoke at the Inman Connect Conference in the summer of 2016. 

This concept, applied to your market, can exponentially improve your local SEO and online marketing results.

Whether you’re already focused on a specific neighborhood or you’re planning to target a specific area in the future, getting a vision for becoming a “digital mayor” is a necessary first step to becoming the go-to expert for your area.

Whether you’re already focused on a specific neighborhood or you’re planning to target a specific area in the future, getting a vision for becoming a “digital mayor” is a necessary first step to becoming the go-to expert for your area.

In order to become more effective digital marketers, agents and brokers must develop this same depth of community knowledge and use it to market their listings and services.
Once you identify a target neighborhood or area, then you can start thinking about how you can own the area digitally. Do some research, really get to know what it’s like to live, work, and play there. And share that information online. Work to establish yourself as a digital mayor: the online, go-to, local information source for prospective

Create daily content about the 20-mile radius around the area where you’re doing business. 
Review the establishments in your area (restaurants, coffee shops, etc.)
Put out a daily piece of content featuring a local school
Interview the individual teachers
Find the stories tucked away around the neighborhood, and all the iconic things that make your area what it is (and create content that tells those stories!)
Review every single local shop and business
Interview people who have lived in the neighborhood for 50 years

How To Improve Local SEO - Become The “Digital Mayor”