Growth Driven

Generating New Sales Leads | How To Get Your Phone Ringing

March 26, 2021 Edwin
Growth Driven
Generating New Sales Leads | How To Get Your Phone Ringing
Chapters
Growth Driven
Generating New Sales Leads | How To Get Your Phone Ringing
Mar 26, 2021
Edwin

Generating New Sales Leads | How To Get Your Phone Ringing 
https://virtualcmo.expert/

A company's financial health depends of a constant flow of sales opportunities. But more than a well-aligned strategy between marketing and sales, the "business machine" only works when there's a constant stream of sales qualified leads to be converted into customers.

Just generating leads isn't enough. It's important that these new contacts have a certain "affinity" with the provided service/product. In a scenario where new leads aren't qualified, a company has to invest way more time and resources to make prospects close the deal.

It gets worse: the company spends even more resources trying to convert leads who never had the intention to buy anything. And as you already know, that's what increases the customer acquisition costs (CAC). You might be wondering: "What are the best ways to generate sales qualified leads for my business?". Don't worry: this content will help you!

Some are relatively fast, and some take a bit more effort and time. 

Advertising - Paid advertising is the fastest and most predictable method to get your phone ringing. Google Advertising is the best, as these can target those who are seeking [in real time] someone to service them immediately. Facebook and YouTube ads are also effective for certain types of businesses. Advertising is very scalable and quick in generating calls.  

Pick Up Your Phone - No one really enjoys cold calling, but it works. It is scalable, as you can call more and more people. Moreover, you can hire a call center to help you scale your outbound calls even further. 

Positive Reviews - This requires more time and effort, but having many positive reviews on Yelp, Google My Business, Angie’s List, and others will generate phone calls. One of my dental clients has over 150 positive reviews. Calls come in daily from those finding their practice on Yelp and Google My Business. 

Email - You should be building your email database as a consistent activity. Then send your list of helpful and actionable information, relative to what you offer as a brand. This can take more time than advertising, but a well-nurtured list will eventually generate calls. 

Asking For Introductions (Not referrals) - Asking for a referral can seem like you are begging. But asking for an introduction is easier for you, as well as for those whom you ask. Setting more appointments for introductions will put you in front of more people. Word-of-Mouth is a proactive strategy to generating more calls.

If you're interested in pursuing a career in marketing or sales, knowing how to generate a sales lead is an essential skill to learn. The right leads can help a company conduct efficient marketing campaigns, increase profit margins, and scale the business. Understanding how to generate leads that match a company's products or services can help you stand out from other candidates and give you the skills you need to advance in your career.

Show Notes

Generating New Sales Leads | How To Get Your Phone Ringing 
https://virtualcmo.expert/

A company's financial health depends of a constant flow of sales opportunities. But more than a well-aligned strategy between marketing and sales, the "business machine" only works when there's a constant stream of sales qualified leads to be converted into customers.

Just generating leads isn't enough. It's important that these new contacts have a certain "affinity" with the provided service/product. In a scenario where new leads aren't qualified, a company has to invest way more time and resources to make prospects close the deal.

It gets worse: the company spends even more resources trying to convert leads who never had the intention to buy anything. And as you already know, that's what increases the customer acquisition costs (CAC). You might be wondering: "What are the best ways to generate sales qualified leads for my business?". Don't worry: this content will help you!

Some are relatively fast, and some take a bit more effort and time. 

Advertising - Paid advertising is the fastest and most predictable method to get your phone ringing. Google Advertising is the best, as these can target those who are seeking [in real time] someone to service them immediately. Facebook and YouTube ads are also effective for certain types of businesses. Advertising is very scalable and quick in generating calls.  

Pick Up Your Phone - No one really enjoys cold calling, but it works. It is scalable, as you can call more and more people. Moreover, you can hire a call center to help you scale your outbound calls even further. 

Positive Reviews - This requires more time and effort, but having many positive reviews on Yelp, Google My Business, Angie’s List, and others will generate phone calls. One of my dental clients has over 150 positive reviews. Calls come in daily from those finding their practice on Yelp and Google My Business. 

Email - You should be building your email database as a consistent activity. Then send your list of helpful and actionable information, relative to what you offer as a brand. This can take more time than advertising, but a well-nurtured list will eventually generate calls. 

Asking For Introductions (Not referrals) - Asking for a referral can seem like you are begging. But asking for an introduction is easier for you, as well as for those whom you ask. Setting more appointments for introductions will put you in front of more people. Word-of-Mouth is a proactive strategy to generating more calls.

If you're interested in pursuing a career in marketing or sales, knowing how to generate a sales lead is an essential skill to learn. The right leads can help a company conduct efficient marketing campaigns, increase profit margins, and scale the business. Understanding how to generate leads that match a company's products or services can help you stand out from other candidates and give you the skills you need to advance in your career.