The Core Principals of Business Growth | Transformational Growth
The Importance of Principles for Business And Financial Success | Transformational Growth
1. A fundamental truth or proposition that serves as the foundation for a system of belief or behavior or for a chain of reasoning.
2. A basic idea or rule that explains or controls how something happens or works.
3. Derived from Latin, principium (that which is first).
Our understanding and abilities to succeed are largely shaped by the core principles which we have taught, sought after, articulated, and accepted.
Principles recognize what is truly fundamental and pragmatic. They help us apply truth to existing, new, or completely unknown situations. Solid principles greatly assist us in all aspects of life. Principles provide the foundation for all other conclusions we reach.
Thus, they are abundantly important. We should not take the vitalness of having, teaching, and applying principles to all aspects of our lives.
Not all principles, however, are correct. They must be reviewed and even debated to ensure that they are still applicable and fundamental to our survival and growth. By accepting a flawed set of principles, we will reach flawed conclusions.
Yet, having no principles to guide us will leave us vulnerable to being swayed by popular opinion—unable to make consistent or wise decisions, especially in the face of new difficulties or questions.
Unfortunately, as important as they are, many individuals often do not take much care in forming our guiding principles. But it is essential that we build a set of principles that are solid and true, in every aspect of life.
10 Core Principles | Transformational Growth
One: The money is in the list. Grow your list and followers as the core of all your marketing endeavors.
Two: The size of your list and followers directly influences the size of your revenue. Of course, it should be built with those who are interested in your message, products, services, and/or content.
Three: Within your list and followers are influencers. Become creative and energetic in how to directly partner with and influence your influencers.
Four: The fortune is in the follow-up. Omnipresence is a key element in how you follow up with customers, sales leads, followers, and visitors.
Five: Good service is no longer acceptable. Your service must render remarkable experiences. Remarkable experiences turn into positive, online reviews and robust referrals.
Six: Impactful communication is a Super Power. Become an Articulate Beast.
Seven: Content is King. Distribution is Queen. Engagement is the Throne. Stories are a powerful tool. The story that’s behind the products you sell is much more valuable to your customers than the actual price.
Eight: Content Marketing is the new PR. You must become your own media agency to attract the attention you desire.
Nine: Joint Ventures and co-branding are your force multipliers. Forming powerful alliances in this way can reduce the time and resources required to build your business and financial empire.
Ten: Frequency and consistency are omnipotent. Where there is discipline and consistency in branding, marketing, advertising, and public relations, there is growth.
Bonus Core Principle
Bonus: Finance Your Growth First. Establish your “10X Expansion Fund”