Brand Expansion Strategy: The Only Way To Protect Your Brand
“The only way to protect your brand is to expand your brand.”
- Grant Cardone
Simple, powerful, and true.
But what does “expanding your brand” mean in 2022?
From my perspective and experience, this breaks down to FOUR core elements:
1. Connecting with more people.
2. Developing powerful strategic partnerships.
3. Creating and distributing better content (videos, blog articles, infographics, etc.) to your contacts.
4. Bettering existing and/or adding more products and services.
Brand building occurs with much research, planning, attention to detail, persistence, and devoted execution.
When brand building becomes a lifestyle and strategic mindset, it often requires you to work with a professional who understands this process.
Your brand strategy defines rules and guidelines on how, what, where, when, and to whom you communicate your brand messages. A well-defined and executed brand strategy leads to a consistent brand message, a strong emotional connection with customers, and higher brand equity.